After being in the photography industry for over 8 years, I can honestly say i’ve tried it all. The different CRM’s, the different email hosting platforms, etc. But there’s one thing that truly changed my business- for the better. Flodesk.

I despised email marketing before I joined Flodesk. I had tried MailChimp in the past, as well as a good old-fashioned excel spreadsheet. My emails wouldn’t get opened, they would never convert, and it just felt like a complete waste of my time. But that all changed once I gave Flodesk a try. I was able to streamline an easy way to grow my email list, I created attractive emails, people would actually open them, and they started converting for me. If you’re reading this blog post, chances are you’re on the fence about what you can do to grow your business, reach your audience, and enhance your marketing. Here’s 5 reasons why I STILL love Flodesk, after being with them for nearly 3 years.

Reason #1: The easiness of creating a branded email is insane

When I say it’s easy, I mean, it’s EASY. Once you import your brand colors, fonts, and logos to your account, they are there forever. It literally takes 90 seconds to convert one of their templates to a fully branded email that matches your website and other marketing materials. No more having to remember HEX codes and type them in 10x. I’ve had so many clients comment on my emails and how they love the look of them lately. They know as soon as they open it that it’s from me because of the consistent branding. Not to mention, you link your social media accounts (Instagram, Facebook, Pinterest, X, YouTube, TikTok) once, and they automatically link in every single email you send out moving forward. Saves SO much time!

Reason #2: They CONSTANTLY create new templates to use!

The templates are a game changer. The thought of creating emails used to be daunting, but now with all of the templates they have, I can choose one that fits the vibe of what i’m going for, and FULLY customize it. I just counted… there’s currently 85 different email templates that can be used! The templates save SO much time. The templates literally include everything you could think of: sales countdowns, newsletters, reviews templates, mobile phone graphics, affiliate links, and so much more!

All you do is choose a template, click “Customize It” and then change your colors and fonts to your brand colors that are sitting there waiting to be chosen. From there, customize your message, upload your photos, add your links and send that email! Over the last 3 years and having sent over 100+ emails to my subscribers, I have never once felt like one of their templates didn’t fit my needs. They are always adding new ones!

Reason #3: Subscriber Organization is 10/10

One of my favorite things about Flodesk is that I don’t have to have multiple accounts for different email lists. Everything I need is in one account, despite wanting to have 8+ different groups of subscribers. I also wanted an email marketing system that didn’t make me have to manually click who to send what email to. That’s too tedious. Instead, Flodesk allows you to create “Segments” and subscribers are added to whichever segment you desire. For example, I have “Wedding Clients”, “Santa Mini Clients”, “Education Students”, “Houston Clients” etc. You can then choose what segment to send your email to, so you aren’t bombarding clients with information that is irrelevant to them. And if you want to send your email to more than one client, you can do that, too! I love that they are color coordinated too. Makes it so easy!

Reason #4: So many integrations!

Just in the last year, there have been so many amazing upgrades that have included integrations with other platforms! If you use ManyChat, you can integrate with them, as well as Canva! Also Thrivecart, which is my personal favorite. I use ThriveCart for my educational offerings, so now that it directly integrates with Flodesk, keeping my purchases organized is easier than ever! I can have separate segments for each specific purchase (for example: course purchases, email template purchases, etc) so if I wanted to quickly email everyone who has purchased a specific product, I can! And to be honest, I use Flodesk to fulfill my purchase orders on my digital downloads rather than ThriveCart because the emails are more on brand, easier to design, and more user friendly. The integrations are a game changer!

Reason #5: Continuously evolving analytics

The analytics in Flodesk are so helpful- they really help show you who’s viewing your content, what your audience is engaging with the most, and so much more. At any time, I can just open the analytics tab and see:

• The total number of active subscribers (also shows new, unsubscribes) in any certain time period
• The breakdown of subscribers (were they from an integration, a form opt in, manually added, etc)
• Total counts of emails sent, their delivery rates, open rates, click rates, and unsubscribe rate
• Breakdown of open and click rate by day of the week (so you know the best day your list is most active!)
• Workflow open rates, click rates, and more

Knowing this data- and not having to guess- is imperative for growth. For example, if you see that your opt-in form is being viewed a ton, but has a low conversion rate for completion, then maybe you need to make your opt-in form more appealing or your offer more enticing! If your emails are being opened and the click rate is strong, but they are not purchasing, then maybe there’s an issue with the link you’re sending them to. The analytics help pin-point any weak spots, so you can easily make changes to improve!

If you’re on the fence about Flodesk- give it a try. I promise you will love it just as much as I do! Your only regret will be that you didn’t start sooner.

As a Flodesk partner, I can provide you 25% off your first year- just click here to get started!

If you’ve got any questions, i’m happy to help answer them!